Currently boasting a million users, TVPlayer live streams over 50 free-to-air (FTA) channels across a wide range of devices including PCs, smartphones, tablets and smart TVs. In addition to offering users a wide variety of content, TVPlayer says that it offers broadcasters direct access to younger audiences than existing TV platforms, together with advanced analytical information and audience insight to supplement overnight viewing figures provided by BARB.

Offering both original and unscripted programming, truTV is watched in 93 million US homes, showcasing content that focuses on real people and situations. Under the new agreement, TVPlayer has licensed multi-platform live streaming rights, together with seven-day catch-up across truTV. The programming will be viewable on Wi-Fi, 3G and 4G. Live streams are available immediately with catch-up following later in the first quarter of 2015.

"TVPlayer has seen significant growth through 2014 and we are committed to extending the content offering for our loyal users," said TVPlayer founder and CEO Adam Smith. "TruTV is the first of a portfolio of additional channels to be added to TVPlayer this year and we are particularly excited that the content is being made available both live and on-demand."