Accenture's platform operates on managed IPTV set-top-boxes as well as unmanaged devices such as hybrid or pure IP set-top boxes, Internet-enabled TVs, tablets, smartphones and PCs, making the addition of platforms like the Google streaming dongle a process of extension. The work with Infinity was nonetheless fast-tracked through Accenture's Innovation Centre in Rome, the companies said.

"Consumers are jumping on the trend of using devices such as Chromecast to stream media to multiple devices, and carriers can use this as an opportunity to expand their offerings to attract and retain customers," said Giorgio Canocchi, global managing director for the Accenture Video Solution. "The enhancements to the Accenture Video Solution can help our clients grow profits and market share at a lower cost while providing their customers with more content and delivery choices."

The Accenture Video Solution 4.0 also has ad serving features that enable video services operators to include native ads that offer additional related services or promote third-party products and services. Operators can deliver ads for video-on-demand (VOD) and live streams.

"We wanted to create dynamic, interactive relationships with our customers in order to stay competitive and gain market share," said Chiara Tosato, chief sales and marketing officer at Infinity. "The enhancements to Accenture Video Solution software helped us to stream our content over the popular Chromecast device, increasing our delivery options and reaching new customers."