The intersection between Twitter and TV continues to be heavily trafficked, with 2014 coming in as a banner year for the new-media water cooler discussion phenomenon.
In Nielsen's ranking of the top series, special event telecasts and top sports events across Twitter for the year, AMC topped the series list with the Walking Dead for the second year in a row. The undead thriller had an average of nearly five million people seeing at least one tweet about each new episode of the programme. And staggeringly, viewers sent an average of 576,000 tweets per episode.
"US viewers certainly had their share of 'let's discuss' moments in 2014," Nielsen said. "From someone kind of getting devoured by an anaconda to the US Men's World Cup soccer squad trying to make a go of it to, well, zombies, there's no shortage of Twitter activity during programmes — and even in the days after."
Other top shows for the year were ABC's The Bachelor, with 215,000 tweets per show, Pretty Little Liars with 489,000, American Horror Story: Freak Show with 357,000, and Game of Thrones with 159,000.
The most tweeted TV series minute of 2014 was The Voice (NBC), which garnered 310,000 tweets at 8.59pm ET on 13 May.
When it comes to specials, the Oscars of course won out, with 11.2 million tweets (remember that Ellen selfie?). The Grammys, MTV Video Music Awards and the Golden Globes followed. The Oscars crested with 203,000 tweets at 10.07pm ET on 2 March.
In sports, the Super Bowl showdown of the Denver Broncos vs. the Seattle Seahawks was dominant with 25.3 million tweets. That was followed by three World Cup matches: round of 16: Belgium vs. United States; final: Germany vs. Argentina; and group G: United States vs. Germany.
The World Cup populated the rest of the rankings as well, but other top tweet-getters were the NFC and AFC championship games for the NFL, and the BCS National Championship game for American college football, featuring Auburn vs. Florida State, last January.