As it has previously done in other European countries, Disney is taking Disney Cinemagic off the air in Spain from 1 January 2015, thus considerably reducing its presence in the country, where it will retain three other channels.
The film network has been airing in Spain for the last nine years, delivering both current and classic Disney films through the country's larger pay-TV platforms such as Canal+, Movistar TV, Orange TV and some regional cable operators.
But the Spanish pay-TV industry is going through troubled times and over recent years operators have lost over 600,000 subs. Pay-TV is currently subscribed to by less than one in four homes, the lowest penetration rate among Spanish-speaking territories.
While Disney hasn't given any further explanation as yet, the channel's fans have expressed confusion and have been complaining via #SalvarDisneyCinemagic in order to raise awareness of the issue outside Spain.
Disney Cinemagic also abandoned the UK's pay-TV platforms last year, being replaced in March by Sky Movies Disney, but it's still on air in many other European territories including Germany.
In Spain, the House of Mouse will keep broadcasting the Disney Channel free-to-air through the country's DTT network, and Disney XD and Disney Junior will still be available on most pay-TV platforms.