After strong growth over the last 12 months that has placed the country at 'the digital forefront', subscription video-on-demand (SVOD) in Norway has now been taken up by a third of homes, says analyst Mediavision.
Moreover, the data revealed that the 730,000 such households in Q3 2014 gives Norway the highest SVOD penetration in the Nordic region. Norway also has the highest spend per household for SVOD in the Nordic region and the number of subscriptions per household is higher than in other Nordic markets.
On average, Norwegian SVOD households have 1.6 subscriptions, which, said Mediavision CEO and founder Marie Nilsson, shows the strength of consumer interest for online video services. "The Norwegian market is in the forefront when it comes to SVOD," she added. "What we are seeing is a development where households have a growing number of subscriptions and increasing spend for SVOD. Whether it will be at the expense of traditional pay-TV or not, is too early say. Until now, most households have chosen to have both."