UltraHD impresses 93% of the time | 4K/UltraHD | News | Rapid TV News
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Consumer awareness of UltraHD or 4K TV is growing steadily, and consumers are impressed: 93% of those who have seen the technology found it extremely or somewhat impressive.

According to Strategy Analytics' ConsumerMetrix survey, the percentage of respondents who are aware of the term "UltraHD" rose from 39% in January 2014 to 57% in November. Awareness of the other terms (4K TV and UHD) has also risen, but remains lower than UltraHD.

About a fifth (23%) of respondents claim to have watched TV or video on an UltraHD/4K TV, either in a retail store, in a home or somewhere else. Of those who have seen it, 53% rated the video quality as extremely impressive, and 40% as somewhat impressive.

"These are extremely high ratings for any new technology," noted David Mercer, principal analyst and the report's author. "The fact that nearly everyone who has seen an UltraHD TV is impressed is very encouraging for TV manufacturers and retailers and bodes well for a strong end to the 2014 holiday season."