Frost & Sullivan calls out Elemental as global video technology leader | 4K/UltraHD | News | Rapid TV News
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In a rather nice coup for the multiscreen video solutions company, Frost & Sullivan has cited Elemental Technologies for one of its technology leadership awards in the global video encoding and transcoding market.

The analyst said it regarded Elemental's GPU-accelerated approach and subsequent software-centric solutions as 'elevating' the industry to a new level of enablement.

"Elemental, with its strong growth and focus on innovation, is a clear leader in the market, the fastest growing video processing company worldwide, and is solving urgent and critical industry needs," commented Avni Rambhia, industry principal, digital media, Frost & Sullivan in the citation. "In this highly competitive industry, companies are struggling to maximise quality of online content, monetise it, and keep pace with rapid technology advances.
Software-upgradable and configurable products that don't lock customers into proprietary hardware are growing in importance. It is here that Elemental has made its mark."

In its report, Frost & Sullivan also noted Elemental's revenue growth, commercial success, application diversity and global expansion. The company has more than 500 customers and has maintained a steady stream of wins worldwide, both in traditional multiscreen applications and emerging 4KTV HEVC use cases.

"It is important to note that in an industry where customer loyalty is low and operators often switch vendors at each upgrade cycle, Elemental has seen high customer retention rates due to its on-going innovation and differentiation. This bodes well for the company's continued growth potential, as does its expanding sphere of application," Rambhia added.