Atresmedia's video-on-demand (VOD) platform Atresplayer and Immfly have signed a distribution deal which will take Atresmedia's content to the latter's entertainment service for airplanes, with Iberia Express being the first company to implement the platform.
Spain's Immfly has designed and developed a communication and entertainment channel for short and medium-haul flights, allowing on-board Internet connection to online video services such as Atresplayer.
Through the passengers' own digital devices and a Wi-Fi connection, users will be able to watch most of Atresplayer's cloud content during flights.
While less than 5% of short flights have this kind of service in Europe, over 60% of passengers say they would like to have an entertainment platform while flying and 98% of them travel with their own devices - tablets, smartphones, laptops - according to figures published by Iberia Express and Immfly.
For the moment, only one out of five Iberia Express flights will have the service on-board, although Immfly expects to increase the number of connected airplanes and the companies installing the VOD and entertainment platform in the near future.
According to Atresmedia, this will open up new advertising opportunities, as the audiovisual group will offer ad spaces on a completely new platform to a selected audience.