Aiming to tap what it claims is huge demand for its on-demand and live services, Swisscom has launched Teleclub Play a new flat-rate IPTV and mobile video offering.
The service will offer all Swisscom TV 2.0 customers access to more than 5,000 films, TV programmes and sporting events from their home or on the move. The video library is extended continuously and will feature some 7,000 rentals by the end of 2014.
International series will include Breaking Bad, The Walking Dead, Lost and The Big C while films on offer include blockbusters and classics such as The Expendables, Gangs of New York, Silver Linings, Pulp Fiction and La Vita è Bella. Alongside international content, Teleclub Play will also offer German and domestic productions.
"In collaboration with Teleclub, we have put together a particularly broad offering that, in addition to international blockbusters, sets itself apart with its huge selection of German-language and Swiss content," commented Swisscom head of residential customers Marc Werner. "Compared with other providers' flat rate offers, we show substantially more German-language and Swiss productions ...the selection of children's programmes is especially attractive for families, while sports fans will find an extensive and exclusive archive of sporting events. Live broadcasts of football, ice hockey and tennis matches of the current season are available just a few days later in addition to interesting sports programmes."
Initially Teleclub Play will be available as a German-language service, with a selection of content also available in the original English. An offering for customers in French-speaking Switzerland is currently being prepared and will be available by the summer of 2015. An Italian-language offering is currently under consideration. The IPTV service will be accessible from PCs and laptops and will be available on iOS smartphones and tablets from mid-December. The first Swisscom TV 2.0 customers can order Teleclub Play immediately.