US TV audiences decline as SVOD ramps up | VOD | News | Rapid TV News
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Viewership for US TV networks is dropping across the board, according to the weekly tracker from Bernstein Research.

The firm found that audiences are down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks.

Those numbers are for the week of 10-16 November, and they echo an ongoing, longer-term issue: Bernstein has found that the networks' audiences declined by around 13 minutes per day in Q3.

Subscription VOD on the other hand, like Netflix, Amazon Prime and Hulu Plus, increased by around 12 minutes per day in the same period — evidence of a correlation, if not a causal relationship. Bernstein said that online streaming services have become "way too good relative to their very low cost," likely sparking some amount of substitution for linear fare.