Japanese online video provider TV Bank has employed TV everywhere technology developer MobiTV to deliver its new pay-TV service BBTV Next across connected devices.
The new service from the Soft Bank-owned company allows subscribers choose bundles of three channels to view either live or on-demand on smartphones, tablets and computers for US$9.15 (￥1,058) a month. Currently 12 channels are offered, with plans to expand this substantially by spring 2015.
MobiTV's cloud-based multiscreen platform will deliver around 30 live channels of TV Bank's BBTV Next second-screen service to connected devices, through the latter's existing infrastructure. MobiTV's NetDVR technology will also enable recorded, live or catch-up TV to be accessed across multiple screens.
"Leveraging MobiTV's cutting-edge technology will significantly boost the viewing flexibility we are dedicated to offering our customers," said Tomotaka Nakagawa, CEO, TV Bank. "We are impressed by its comprehensive platform and ability to deploy TV across a variety of screens within our market."
Charlie Nooney, CEO and chairman, MobiTV, added: "The trends driving change in the way consumers discover, access and watch content are rapidly occurring on a global scale.
"We are thrilled to be partnered with a major Japanese provider like TV Bank to make a big splash in the market with terrific content choices for consumers."
The news comes just a month after TV Bank's parent company SoftBank agreed to acquire streaming video service DramaFever.