The hybrid broadcast broadband TV standard is designed to provide an open technology platform that combines broadcast TV services with those delivered via broadband, enabling access to Internet-only services for consumers using connected TVs and set-top boxes. The standard has gained popularity over the last few months with companies such as online video services provider Brightcove which confirmed support for HbbTV in June 2014 and satellite operator Eutelsat which announced in September 2014 that it was teaming with MStar Semiconductor, Aston and Quadrille Ingénierie to launch advance push video-on-demand (VOD) services based around version 2.0 of HbbTV.
The global initiative, dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, says that within the last 12 months it achieved membership growth of 25%, with HbbTV Association membership now numbering 74 members, and has had ‘hundreds’ of apps deployed. Over the year it has released a growing range of devices supporting the standard and calculates that there are more than 20 million devices with HbbTV compatibility.
Furthermore it has grown adoption to over 20 countries, including services launched outside of Europe. Indeed over the last year, HbbTV testing and deployment has taken place in Asia Pacific, the Middle East and Africa.
"We are truly excited to see HbbTV achieve traction across the globe. It is rewarding to see the rich innovation that is made possible with HbbTV and its impact on TV viewers around the world" commented Klaus Illgner, chair, HbbTV Association. "We remain dedicated to continuing our work to the benefit of the global TV community. To this end, the HbbTV Association continues to focus on extending the scope of its standard and providing the tools to help its implementation to benefit the entire ecosystem."