Maximise multiscreen video ad-serving | Online Video | News | Rapid TV News
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Selecting a video ad serving solution is one of the most important decisions made by a digital video company.

brightWPHaving significant impact on a company's ability to maximise video ad revenue while minimising weekly operational overhead, it's important that publishers select the best solution.

This whitepaper provides a thorough guide to the important aspects that make up video advertising, from ad-serving requirements to the various solutions. Through the examination of each solution, the whitepaper will highlight the advantages of adopting a hybrid ad-serving solution for publishers, which includes the ability to balance incremental deployment efforts and costs with accrued benefits.

It specifically details three key video ad-serving solutions:

o Client-side ad serving

o Cloud-based ad serving

o Hybrid ad serving

To download our free whitepaper, click here