The Watchwith TV content management solution has been integrated with Ad-ID, an ad-coding system developed by the American Association of Advertising Agencies and the Association of National Advertisers (ANA).
Watchwith is used by broadcasters and cable networks, including Bravo, FOX and USA Network, to create and manage mobile, Web, social and first-screen TV experiences that deliver synced related content, commerce and advertising to the viewer.
"Making it easy for advertisers to add digital campaigns to their 30-second spots is core to our mission," said Zane Vella, Watchwith founder and CEO. "Now, Ad-ID makes it even easier for Watchwith's broadcast and cable customers to traffic those digital campaigns."
The Ad-ID integration allows advertisers that utilise Ad-ID to manage and traffic advanced TV creative assets to Watchwith's broadcast and cable network customers for widespread distribution.
"Watchwith's Advanced TV campaigns are a great example of how Ad-ID prepares advertising assets for activation across mobile, TV and TV everywhere," said Harold Geller, chief growth officer for Ad-ID.