IBC 2014: Eutelsat makes push towards HbbTV-based VOD | VOD | News | Rapid TV News
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Looking to offer what it believes is a practical and standardised route to optimising bandwidth for VOD services, leading satellite operator Eutelsat is teaming with MStar Semiconductor, Aston and Quadrille Ingénierie to announce advance push video-on-demand (VOD) services.

Looking at VOD based around the HbbTV 2.0 interactive standard, the partners see push VOD as an efficient way to deliver on-demand, and services without buffering, even to those who lack a high quality Internet connection. Local storage is deployed to host a range of content with the added advantage of interactivity.

With HbbTV standard integrated into STBs, the partners believe that a broader pathway is open for broadcasters to diversify their relationship with viewers, by monetising non-linear content and maximising the value of their catalogues. The partners have developed a back-end system able to prepare content, present a catalogue of videos to end-user devices and transmit it over satellite in compliance with the transport protocol defined by HbbTV

The technology has been integrated as a demonstrator into the HbbTV FRANSAT Connect Portal provided by the FRANSAT TV platform and is currently being tested by Arte and NRJ12. The system, to be demonstrated at IBC by Eutelsat, protects the content with Marlin DRM from Intertrust to enable different models of monetisation, and is also compatible with other DRM solutions.