Sony Pictures Television Networks' new feed will bring exclusive programming features to Central America and the Caribbean, including live schedules and promotions designed specifically for the needs and preferences of the region.
From 1 September, viewers and partners of Canal Sony and AXN in Guatemala, Honduras, Costa Rica, Nicaragua, El Salvador, Panama, Belize, Jamaica and the Dominican Republic will receive the new Spanish signal. Sony Pictures will offer seven different feeds for Latin America.
"We are always looking for new ways to connect with our audiences across the region, and our research indicates that viewers in Central America and the Caribbean share unique consumption patterns, which is why we have created this new feed to properly meet their needs," said Nathalie Lubensky, senior VP at Sony Pictures Networks Latin America. "In addition to creating a special schedule and programming, we are using this opportunity to launch events and advertising opportunities for our partners."
Figures from Sony show that the pay-TV market could reach 4.5 million subs by 2018 in Central America and the Caribbean. The largest local market is Costa Rica, with over 800,000 subs, followed by Honduras, Guatemala, Panama, El Salvador and Nicaragua.
Sony Pictures Television is currently delivering four standard signals for Mexico, the Southern region (Argentina, Uruguay, Paraguay), the Andean region (Colombia, Ecuador, Peru, Bolivia) and Venezuela. In addition, it offers an HD feed for Brazil and a general feed for the whole of Latin America.
With exclusive content such as Hannibal, Crossing Lines, CSI and Criminal Minds, the Sony Pictures' channels are available for over 100 pay-TV subs in 26 markets in Latin America, mostly targeting an audience between 18 and 49.
"We are always looking for new ways to connect with our audiences across the region, and our research indicates that viewers in Central America and the Caribbean share unique consumption patterns, which is why we have created this new feed to properly meet their needs," said Nathalie Lubensky, senior VP at Sony Pictures Networks Latin America. "In addition to creating a special schedule and programming, we are using this opportunity to launch events and advertising opportunities for our partners."
Figures from Sony show that the pay-TV market could reach 4.5 million subs by 2018 in Central America and the Caribbean. The largest local market is Costa Rica, with over 800,000 subs, followed by Honduras, Guatemala, Panama, El Salvador and Nicaragua.
Sony Pictures Television is currently delivering four standard signals for Mexico, the Southern region (Argentina, Uruguay, Paraguay), the Andean region (Colombia, Ecuador, Peru, Bolivia) and Venezuela. In addition, it offers an HD feed for Brazil and a general feed for the whole of Latin America.
With exclusive content such as Hannibal, Crossing Lines, CSI and Criminal Minds, the Sony Pictures' channels are available for over 100 pay-TV subs in 26 markets in Latin America, mostly targeting an audience between 18 and 49.
