Dendy Cinemas to launch multiscreen VOD offering | VOD | News | Rapid TV News
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Massive Interactive has rolled out the Dendy Direct video-on-demand platform for Dendy Cinemas, the first cinema chain in Australia to offer a VOD service.

Dendy Direct will be available nationwide across Australia and will offer customers a curatorial approach to video and film content via mobile and other connected devices, operating as a pay-per-play model with films and TV series.

"We are very pleased to have finally launched our Dendy Direct service," said Greg Hughes, CEO of Dendy Cinemas. "This is a very exciting time for Dendy and it would not have been possible without Massive Interactive. Their Massivision MVP technology and the expertise of their team have enabled us to create a fantastic offering that is not only going to help us enhance our brand, but also increase our audience reach. It has been a pleasure working with them."


Dendy Direct has been built using the Massivision Managed Video Platform (MVP), a hosted multiscreen video delivery platform for TV everywhere.

Dendy Direct has been developed by Massive Interactive across all aspects of the service, from server side video ingest, encode and encrypt, content management and merchandising, through to the front end design and user experience.

It also has pre-integrated third-party services, including cloud storage and content delivery network services (CDN) and digital rights management and billing, from partners including Amazon, Widevine and eWay. MVP utilises industry standards CableLabs, TV Anytime and VAST.

"Seeing this project come to life is a fantastic achievement for Massive and the team here," said Max Ramsay, MD for Massive Interactive APAC. "Working with Dendy, we have enabled this entire service from ingest to playback using MVP, enabling them to deliver some fantastic content over multiple devices, and being able to effectively outsource their entire technology platform to MVP. This is also a great proof point to demonstrate the effectiveness of our Massivision suite of products."