Telefónica Vivo taps Ericsson for TV compression | 4K/UltraHD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Telefónica Vivo has chosen Ericsson's AVP 4000 Encoder Family to provide compression for its TV service in Brazil. The company has also begun trials of a 4K/UltraHD service.

With more content available for more video-enabled devices than ever before, maximising video delivery over available bandwidth and multiple networks is vital to the success of current and future consumer TV experiences. That's prompted network upgrades for more and more video providers.

"We are excited by the growing demand for new, innovative TV experiences and by the countless opportunities this creates, so it is vital that the TV experience we provide to viewers is of the highest possible quality," said Rafael Sgrott, video and content director of Telefónica Vivo. "We were pleased to draw upon the expertise and experience of Ericsson for this very important challenge."

Ericsson's AVP single platform supports a wide range of applications, from standard definition to HD 1080p50/60, 3DTV and UHDTV, and all codecs including MPEG-2, MPEG-4 AVC and JPEG 2000.

Ericsson's AVP 4000 is based on an in-house-developed programmable video processing chip. The deal with Telefónica Vivo represents the first deployment of the chip in the Latin American market.

"This is a breakthrough deal for Ericsson as it's the first deployment in Latin America of the Ericsson AVP 4000 powered by our new video chip, as well as our first video-processing contract with Vivo, reaffirming our long-term innovation partnership with Telefónica," said Ronaldo Dias, head of TV compression in Latin America for Ericsson. "We are the only vendor that can blend a deep insight into consumer habits, expertise in the fields of networks, consulting and systems integration along with 20 years of video compression technology leadership to help operators maximise their revenue opportunities in this rapidly evolving area of media consumption."