TV technology sees growth in Spain | News | Rapid TV News
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While around 40% of Spanish people have purchased a smart TV during recent years, 30% still own a traditional tube TV, says the latest report from Spain's Asociación para la Investigación de los Medios de Comunicación (AIMC).

Despite of this figure, TV consumers are continuing to purchase new technology, according to the AIMC panel. Over 85% of people own a flat screen, of which almost 50% are HD-ready. On the contrary, 3D is still a marginal technology in Spain, with only 2.9% owning it.

Regarding smart TVs, there is some growth compared to last year, although the results vary depending on the section of the population the reports concentrate on. 42% own a smart TV, although only 21.9% have actually connected their devices and only 16.4% have surfed the Internet through their smart TV in the last month.

Like other market research, the report shows the increasing importance of second screens. Over 20% of people say they use tablets, smartphones or computers to watch TV content daily, and this increases to 50% if the usage is monthly.

As to consumption habits, most viewers prefer to watch TV from their homes (91.8%). In addition, the report shows similarities between genders, with men watching 253 minutes of TV per day and women 252. Over 82% sit in front of the TV in the evening during prime time.