This is according to NSR's Global Satellite Capacity Supply & Demand, 11th Edition report which found that DTH video services will be at the centre of this demand growth in both developed and developing regions.
Yet, despite the oversupply in a few regions and bands, NSR projects the market will grow by 76%, from about $11.8 billon currently to $21.1 billion by 2023.
HTS is forecast to have a demand growth rate of over 30% annually, compared with less than 2% for traditional DTH video C-band, Ku-band, and widebeam Ka-band capacity. However, the analyst expects video distribution and DTH to remain firmly rooted in its traditional FSS segment.
"There are many different dynamics behind this overall supply figure," remarked Prashant Butani, senior analyst at NSR and co-author for the report, drilling deeper into where growth will likely be. "C-band growth looks flattish despite a peak during the 2016 to 2019 timeframe. Nearly every satellite being launched will carry traditional Ku-band, thus adding 1500 transponders of just Ku-band by 2017. This continues until the effect of HTS supply begins to eat into the broader demand, a phenomenon not expected until the end of this decade. For HTS it remains a 'land-grab phase' where business cases beyond broadband access need to pan out before most ventures turn profitable."