A new report from Hub Entertainment Research has revealed the clear and almost unstoppable momentum of multiscreen TV usage and the rising popularity of TV everywhere.
In fact, the annual What’s TV Worth study found that TV everywhere was growing, despite a general lack of universal consensus to what it actually meant.
Fundamentally the survey revealed that computers’s pre-eminence in watching online TV was maintained and remaining the first port of call for watching online TV. Yet the research also provided suggestions that online viewing is beginning to shift away from computers and towards mobile devices and smart TVs.
Indeed Hub’s data revealed that almost three-fifths (59%) of consumers with broadband Internet access say they use a computer to view TV shows online, a three percentage point slippage year on year. At the same time, use of tablets increased from 23% in 2013 to 27% in 2014 while for smartphones there was a two point year on year uptick to 23%. Smart TVs showed similar growth to 13%.
As for TV everywhere, 43% of those who used it did so several times a week or more, while a further 30% said that it represented excellent value for money.Just more than three-fifths said that TV everywhere actually made them feel more positive about their TV service provider. Yet 38% of those who watch authenticated content from an MVPD or network say they’ve never heard of the term TV everywhere.