Global IPTV subscriptions set to double by 2020 | IPTV | News | Rapid TV News
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The number of homes paying for IPTV is set to soar from 90 million at the end of 2013 to 191 million by 2020, according to a report from Digital TV Research.

If such growth is realised, says The Global IPTV Forecasts report, 2020 IPTV penetration would then exceed 11% of TV households, up from 5.9% in 2013 and from only 2.5% in 2010. The commensurate positive affect on IPTV revenues from subscriptions and on-demand films and TV shows would be a market growing in value from $16.0 billion in 2013 to $26.2 billion by 2020.

Asia Pacific will be the engine for the growth, expected to add 69 million of the total 101 million new subscribers between 2013 and 2020. Furthermore the region will account for just over three-fifths (61%) of global paying IPTV subscribers by 2020, up from 38% in 2010. Four of the current top ten IPTV countries by subscribers were in the Asia Pacific region. Already the world leader, Digital TV Research expects China to supply 77 million (40% of the global total) of the 2020 total, up from the 33 million (37%) recorded in 2013.

By stark contrast, the survey also found that former IPTV powerhouse Western Europe's share of the global total will fall from a third in 2010 to 14% by 2020, despite subscriber numbers more than doubling. Elsewhere, India will contribute 7.1 million IPTV subscribers by 2020, up from only 318,000 at the end of 2013. Strong growth is also expected in Russia, with subs numbers doubling between 2013 and 2020 to 7.1 million. The US will add 4.8 million subs and Vietnam 4.1 million.

Overall IPTV revenues are set to climb to $26.2 billion by 2020, up from $16.0 billion in 2013 and $8.3 billion in 2010. Asia Pacific's share of the global total is predicted to increase from 17% in 2010 to 30% by 2020, but North America will remain the revenue leader. The US will remain the largest IPTV revenue earner by taking 34% of the 2020 total (down from a 46% share in 2010), with France dropping from second place in 2013 to fourth by 2020. China will take second place in 2020, up from ninth in 2010. From the $10.2 billion additional revenues to be created between 2013 and 2020, the US will provide $2.5 billion. The Asia Pacific region will contribute an extra $3.9 billion, led by China ($1.4 billion more) and Japan ($0.9 billion).