DTH overtakes cable in LATAM | Cable | News | Rapid TV News
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For the first time in the Latin American pay-TV market, more people are subscribing to a satellite service than a cable platform.

According to Dataxis' latest report, published through its news service NexTV, the region's 62 million subs prefer direct-to-home (DTH) services. The report states that 31.34 million subs have signed up to DTH platforms while 30.95 million subscribe to cable services. This represents an important growth in satellite technology during Q2 2014, adding over a million subs while cable platforms grew by 90,000 subs.

This trend coincides with the launch of several new DTH services in the region which have taken pay-TV to the country's most remote areas, where cable was too expensive to deploy. "More and more operators are developing DTH as an option to expand pay-TV and they are also developing low-cost offers," explained Carlos Blanco, senior analyst at Dataxis. "Within this context, DTH will keep growing."

Pre-paid options are also behind the fast growth of DTH, as they offer temporary access to pay-TV to those who can't afford a regular subscription, therefore increasing the potential customers. 22.8 million of the DTH subscribers in LATAM have regular subscriptions, with 8.5 million having pre-paid. During the last 12 months, 2.5 million new subs were added to pre-paid options while two million new subs chose a regular subscription.