Tribune to merge Media Services into Gracenote operations | Social TV | News | Rapid TV News
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Tribune Media Services (TMS) has decided to integrate its operations with Gracenote, which it recently acquired.

Tribune has decided to merge the two brands under Gracenote, with the single mission to serve as the "global provider of entertainment data and technologies," it said. The new Gracenote will focus on turning its trove of music and video metadata into actionable insights that enable recognition, discovery and recommendation across all music and video platforms.

Gracenote will continue to use the TMS Unique ID technology for synchronising TV shows and movies across over-the-top, cable and satellite services. It enables viewers to conduct universal searches for their favourite shows and movies across linear and streaming services, and post information about their favourite shows to Twitter and other social media channels.