The amount of traffic generated by mobile video on worldwide networks is rapidly increasing and should account for over half of all data traffic by 2018, according to research firm iGR.
Many factors are driving the use of mobile video, including consumers' infatuation with all types of video, both viewing and sharing, as well as the increasing number of mobile subscribers in the world plus the roll-out of LTE networks and the availability of mobile devices that easily support video. The widespread availability of TV everywhere options, Netflix and other OTT services are also big contributors.
"iGR believes that mobile video traffic will increase over the forecast period due to consumers' fascination with video and their increasingly connected, mobile lifestyle," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "Even subscribers who only casually and infrequently use mobile data features today will watch increasing amounts of video content on their mobile devices by the end of the forecast period."