AT&T adds Jinni TV discovery to STBs | Pay-TV | News | Rapid TV News
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Jinni, the semantic video discovery solution provider, has announced that AT&T U-Verse has implemented the company's personalised TV experience features within its set-top boxes (STBs) across the US.

"Working with AT&T U-Verse is a major milestone toward realising our vision of making the video discovery experience an intuitive, enjoyable part of watching TV," said Yosi Glick, Jinni co-founder and CEO. "We are proud to have been chosen by the U-Verse team to build an awesome user experience."

The platform uses natural-language understanding to meet growing consumer demand for semantic capabilities in consumer electronic products. The Jinni service is powered by the Entertainment Genome, which contains thousands of "genes" that are assigned to each title to describe mood, style, plot, setting and more. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary natural language processing solution.

"This is a rich alternative to the usual genre language, which benefits both the quality of the content delivered as well as the intuitive semantic-based user experience," the company said.