Fifth of pay-TV subs use TV everywhere | Pay-TV | News | Rapid TV News
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Research from the NPD Group has offered pay-TV providers reassurance that their customers are showing little sign of cutting the cord.

Indeed the NPD Group TV Everywhere Report revealed that there was no real mass exodus of subs to employ cord-cutting and turn to over-the-top (OTT) services such as Netflix.

Just over a fifth (21%) of such people use the TV everywhere services provided by their pay-TV operator at least once per month and users of subscription video-on-demand services (SVOD) are the most active exponents of TV everywhere. Three-quarters of SVOD homes were found to have a pay-TV subscription, and a quarter use their provider's TV everywhere service at least once per month. Just under a third of SVOD subscribers use TV everywhere weekly, three times more than TV everywhere users who do not subscribe to SVOD.

The vast majority, 90%, of SVOD subscribers also report being satisfied with their TV everywhere experience. These dual users say they most appreciate the ability to watch anywhere in the home, and 46% want the ability to actually download the shows in order to watch them outside their home.

"Though some SVOD subscribers may be cutting the cord, the evidence is that the overwhelming majority are not only keeping the cord, they are lengthening it through aggressive use of TV everywhere," explained Russ Crupnick, senior vice president, industry analyst. "This speaks to the level of engagement they have with programming and a comfort in using the Internet to both access and interact with that programming"