Brazil's Algar Telecom trials hybrid TV | NexTV Summit 2014 | Shows 2014 | Rapid TV News
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Brazil's Algar Telecom is trialling SeaChange International's Cloud Adrenalin multiscreen service, looking to incorporate hybrid TV entertainment with personalised content, social recommendations, social logins and single-sign on capabilities.

Algar Telecom provides telecommunications services in the Brazilian states of Minas Gerais, Goias, Mato Grosso do Sul and São Paulo. Cloud Adrenalin is aimed at mid-sized and smaller television service providers to deliver multiscreen offers with managed delivery, analytics, promotions and system monitoring. It also features the SeaChange Nitro subscriber experience software, which was recently updated to include advanced content search and recommendations, Web content integration, second-screen syncing, a smart TV app and Twitter integration.

"We're pleased that the SeaChange Cloud Adrenalin service is available for Algar Telecom and other service providers to evaluate on site, on their systems, ahead of production," said Sud Kaushik, director of multiscreen products at SeaChange. "Our software-as-a-service approach to multiscreen television allows providers to deploy rapidly, scale responsively and pursue return-on-investment faster without compromising on end-to-end capabilities and quality of service assurance."