The BBC has teamed up with BlackBerry to deliver news from its Hausa service to users in Nigeria, with five daily news alerts now offered via BlackBerry Messenger (BBM).
The move is part of the BBC's strategy to engage with a wider demographic, using chat apps to deliver its content to a more diverse audience. Story links are included in each alert for sharing, and subscribers are encouraged to submit their comments and story ideas.
"With over 96% of the traffic to the bbchausa.com website coming to its mobile version, BBC Hausa has prioritised its mobile offer as our key platform to reach our audiences," said Mansur Liman, editor, BBC Hausa.
"The launch of the BBC Hausa BBM in Nigeria – our biggest market – is a great development which will allow us to tap into new audiences, and also create a very simple, cheap and immediate way of connecting us with our users there."
Trushar Barot, assistant editor for the Social Media Hub at BBC News, added: "Many Nigerians use BBM, with consumption of news content on mobile phones also very high, so linking up with the BBC Hausa service felt like the right choice."
Those wishing to subscribe to the service will require the latest version of BBM – available on iOS, Android and BlackBerry smartphones – and to search for 'BBC Hausa' under the 'Channels' tab.