Innovid unveils new Atom video advertising platform | Online Video | News | Rapid TV News
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Multiscreen online video advertising platform provider Innovid has launched Atom, what it calls its most advanced platform that will produce better campaign results in less time.

The new Innovid Atom is designed to offer brands and agencies a unified solution built with an open architecture to create, deliver, optimise and measure advanced video on any screen. At its heart is what Innovid describes as an open architecture on which new devices and third-party technologies will be integrated and reporting and data modules will be built.

Innovid's inRoll interactive and dynamic ad formats have been integrated into Atom for turnkey creation and launch with sister product inRoll Studio acting as a self-service tool for agencies and publishers to build their own responsive, interactive formats for online, mobile and connected devices.

Atom also supports a variety of specs and requirements for all screens and devices, including linear TV, VOD and connected devices such as Roku, PlayStation and connected TVs. It also provides a set of analytics data points including engagement, time earned, verification, viewability and other brand lift metrics to determine the success and ROI of video campaigns. Data is represented in a real-time dashboard with one click to Excel downloads and a custom report builder.

"We are proud to provide an end-to-end solution to help brands and agencies navigate an advertising industry that is shifting on a daily basis," said Zvika Netter, CEO and co-founder of Innovid. "Cross-platform video opens a new world of brand impact and innovation for advertisers. But to unlock this opportunity, they first have to overcome a myriad of challenges such as fragmentation and short consumer attention span, impression quality and media waste, as well as sifting through the abundance of big data. We address all these issues through Innovid Atom, bringing advanced, scalable, flexible solutions to agencies and advertisers so they can achieve better campaign results with less waste."