Connected TV content distribution and monetisation platform adRise has launched Tubi TV, a free video-on-demand (VOD) service available on Amazon Fire TV, Roku and the Xbox 360.
Other platforms will follow, including Android devices, Chromecast, iPhones and iPads, Kindle Fire, Samsung and Sony televisions, TiVo and WD TV.
Tubi TV's library spans an array of genres, including: anime, Asian TV and movie favourites, international films, cartoons and kids programming, classics, comedy, cooking, documentaries, drama, film festival hits, fitness, men's and women's lifestyle, music, nature, news, reality TV and sci-fi. Viewers will also have access to shows in genres such as British TV and Nordic Noir, including Black Books, Father Ted, and the Sandman Murders.
"In the face of unprecedented technological change and competition, the television industry is undergoing a radical revolution as consumer sophistication and expectations continue to rise," said Farhad Massoudi, CEO and founder of adRise. "They want more choices, on-demand access, and they increasingly want it for free. We've been busy working under the radar to deliver on this vision by aggregating the largest library of free television and film content in the world and we've only just begun."
adRise recently received an additional $2 million round of funding to develop Tubi TV and is backed by lead investor Foundation Capital, in addition to Mark Amin, former vice chairman of Lionsgate; Zod Nazen, former Yahoo CTO; Bobby Yazdani, founder of Saba Software; and Streamlined Ventures, among other investors.