After establishing itself as a key enabler in the over-the-top (OTT) offering at the telco's Spanish subsidiary, Viaccess-Orca has been engaged by Orange to enhance its French Game Of Thrones second-screen app.
Orange will use the DEEP (Data Enrichment and Engagement Platform) solution to provide an immersive experience for the fourth season of the TV series. By automatically generating content about Game of Thrones in a digital magazine format, Viaccess-Orca is confident that DEEP will amplify Orange subscribers' experience on multiple screens.
The technology provider states that its vision for shaping the ultimate content engagement starts with protecting premium content, continues with enabling the smooth delivery of content to users — at any time and on any device, personalised according to users' preferences — and ends with an immersive user experience.
"In today's multiscreen world, subscribers are increasingly using second-screen devices to enhance the traditional television experience," said Serge Laroye, executive VP, content division, Orange, and chairman of the board, OCS. "Viaccess-Orca's DEEP will automate the creation of our TV companion apps, providing us with a dramatic cost and time savings, while enabling us to offer our subscribers an augmented content experience on second screens to boost user engagement."
"A great way for service providers to tap into new revenue streams is by offering complementary content on second screens," added François Moreau de Saint Martin, CEO of Viaccess-Orca. "[The] DEEP platform makes it easy and cost-effective for content owners and service providers to develop second-screen companion apps that increase viewer engagement."