Highwinds has become the exclusive content delivery network (CDN) for LiveRail, a video monetisation platform for publishers.
"We originally brought Highwinds in alongside another top-tier CDN we had been using, and it was quickly apparent that Highwinds was outperforming our incumbent," said Andrei Dunca, co-founder and CTO of LiveRail. "However, our decision to exclusively use Highwinds was based on more than just performance. We have a great relationship, ad-hoc support is always available, and we appreciate their hands-on approach to addressing the evolving dynamics of the ad world."
Highwinds CDN was built for advertisers and ad technology partners, which typically have just a split second to grab their target audience's attention, and for platforms like LiveRail that deliver a substantial amount of ads via real-time bidding transactions.
"LiveRail shares our passion for reliable streams and valuable analytics," said Steve Miller, founder and CEO of Highwinds. "They've integrated raw logs from Highwinds' StrikeTracker API into their robust real-time analytics dashboard, which provides publishers with data-driven, actionable insights on buyer behaviour and complex monetisation strategies."
He added: "We've invested heavily in the build-out of solutions that span the entire online video ecosystem. We deliver ads for platforms like LiveRail that manage creative inventories and transactions, and we deliver content for media, entertainment and game publishers, many of which rely on supply-side technology platforms to monetise their content."