Mediapro has announced it will produce El Clásico, Spain's La Liga duel between Real Madrid and Barcelona, with 4K technology. The match advances the deal through which La Liga broadcastings will be regularly produced in Ultra HD from next season.
The Catalan producer has installed two 4K cameras in Santiago Bernabeu stadium, offering a super zoom and highly detailed option of the match, which takes place on 23 March. Mediapro will also produce the match's highlights in 4K for its customers and will upload the best moments to YouTube.
Mediapro has chosen a match with a worldwide audience to present its new 4K project. El Clásico, between two of the best football teams in the world and the always-special rivalry between Cristiano Ronaldo and Lionel Messi, is followed all around the world and broadcast by the main international networks. From Fox Australia to DirecTV and ESPN for the Americas, the match will be also broadcast by Canal+ (including Africa), beIN Sports, Sky Sports, CCTV 5 in China and Wowow in Japan, among many others.
La Liga has been lately betting on its internationalisation, as it's already one of the most popular sports competitions in the world. Spain's football championship also announced at the beginning of March an agreement with Twitter and Mediapro to provide the social network with audiovisual content through @LaLiga.