So-called "high energy" channel for 4-9 year old girls and boys, POP, has become the first channel in eight years.to be added to the children's portfolio of the UK's Freeview DTT platform.
Featuring a diverse mix of shows, the channel is now accessible to an additional 12.4 million householders from 06:00 to 22:00 offering cartoons, fun 'how-to' facts and stimulating science shows.
During the key half-term holiday period from 5–21 April, POP will show the latest children's favourites such as Littlest Pet Shop, Finding Stuff Out, Sally Bollywood and My Little Pony. In addition it will also feature www.popfun.co.uk, an interactive website which lets children play with their favourite show characters and take part in a range of activities including games and avatar creations in an entertaining and safe environment.
POP's founders, the CSC Media Group (the founders of POP) will also be incorporating www.popfun.co.uk and TV apps, so viewers can play games online or on mobile devices and see their avatar and high score appear on TV.
"POP has been a trusted brand in UK satellite homes for more than 10 years and so we are genuinely thrilled to announce the launch of POP onto Freeview," commented Dominic Gardiner, Head of Children's Channels at CSC Media. "POP will become the UK's fourth national kids TV network delivering a quality and fun alternative for kids and families in Freeview homes. POP will entertain and educate UK kids and pre-schoolers ... featured in a brand new line up of UK premieres including new cartoons, GROJBAND, and super science shows, FINDING STUFF OUT".
