Despite the industry being regarded as having a great deal of unpredictability, a leading analyst has pinpointed 4KTV panels as the driving force for TV market growth during 2014.
According to WitsView, the display research division of the global intelligence provider TrendForce, Only the 4K2K spec effect can stimulate the TV segment, revive the global consumer electronics market and boost overall panel demands. The analyst predicts 4K2K TV's penetration rate will reach 5.6% for the whole year, with Chinese manufacturers set to grab a 15%-17% market penetration rate, ahead of Korean, Japanese and other rivals. The penetration rate, lower than most other industry estimates, will be due to higher new TV model prices and unstable supply.
The analyst added that development focus in the 4K2K TV panel industry in 2014 will likely shift from the current large screen market of 50" sizes and above to the mainstream 40"-49" screens. It noted that RGBW 4K2K TV panels that have added white pixels are being strongly promoted by panel makers, and that such technology could lower power consumption and reduce material costs for clients. This in turn may give rise to price cuts and facilitate new model sales.