Spain's professional football league LFP has signed a deal with Twitter and Mediapro, which owns broadcasting rights of La Liga, to bring Spanish football to a world audience. The deal, sealed in Twitter's San Francisco head offices, will provide the social network with audiovisual content through @LaLiga.
According to a LFP, the agreement aims to allow football supporters to get pre-match coverage as well as experience matches during and after they happen, and also gather player reactions. La Liga has been ranked as the European national competition with highest number of international followers, thanks to the participation of football stars such as Cristiano Ronaldo (Real Madrid) and Lionel Messi (Barcelona).
Through this new deal with Twitter, the LFP will use the network's Amplify tool, which allows tweets to be accompanied by live videos so match highlights will be available in real time for a global audience.
The LFP already tried out this new tool during some matches in late February. The tool makes the Spanish football competition one of the most advanced in the world in terms of online communication, alongside the NFL, the NBA and the MLB.
The deal with Twitter "will enable La Liga BBVA to extend its reach globally. Now the best league in the world will be on the best social media network in the world," said Javier Tebas, LFP's president.
Dick Costolo, Twitter's CEO, celebrated the agreement as well, and added they will continue "working to provide users with the content they are looking for while maintaining the global spirit that has come to define Twitter."