Turner Broadcasting System Asia Pacific and PT Trans Media have entered into a strategic partnership to launch CNN Indonesia, a 24-hour news channel and accompanying website in Bahasa Indonesia.
The channel will be the first of its kind for CNN in Southeast Asia, delivering a localised version of CNN news to the region's most populous nation. Trans Media will operate CNN Indonesia from its facilities in Jakarta and in addition to engaging local journalists to generate coverage, the channel will also tap into CNN International's global assets and share content from global affiliate partnerships.
CNN Indonesia will be complemented by a digital presence, including CNNIndonesia.com, designed to tap into a growing online video market. Indeed Turner says that with more than 100 million Indonesians expected to be online by 2016, a multi-platform brand will be a vital and complementary component to the on-air offering.
"This agreement with one of the country's largest media corporations puts CNN in a unique position to reach millions of Indonesians in a way that we have not been able to previously,” commented Jeff Zucker, CNN Worldwide president. “The combination of the strength of the worldwide newsgathering power of CNN with the local perspective and sensibility that Trans Media will bring to the partnership enables us to provide important news and information to this enormous, non-English speaking audience."
Added Chairul Tanjung, founder and chairman of Trans Media's parent company, CT Corp: "I believe this partnership will help Indonesians to better understand the world and even more importantly, also help the world to better understand Indonesia. This is a partnership of two like-minded organisations who share common values of quality, integrity and transparency. CNN Indonesia will be the new destination for trustworthy and engaging content."