In a move described by the protagonists as "big data meets semantics", Ooyala is teaming up with Jinni to deliver advanced video discovery technology.
The two personalisation leaders are targeting media companies, broadcasters and pay-TV operators with their new proposition that will integrate Ooyala's machine-learning big-data analytics systems with Jinni's semantic discovery to deliver what the two companies call a powerful new level of video personalisation for all screens.
The two companies will work together to develop and deploy what they claim will be a new level of machine learning powered by semantic discovery that will allow TV providers to tailor programming and video viewing experiences to each individual user. This will include personalised channels, custom programming guides, mood-based browsing and search, and viewer recommendations for both live and video-on-demand (VOD) content.
The partners add that they will each bring powerful solutions to the innovation table: Ooyala's system will see use in attempting to increase viewer engagement and revenue. Its global video consumption data and insights across all devices will work with Jinni's proprietary Entertainment Genome that supports taste and mood-based recommendations with cross-catalogue search and browsing.
The companies expect to have joint services in pre-release with select customers in the first half of 2014, with more broad availability in the second half of the year.
Commenting on the move, Chris Wong, senior vice president of business development for Ooyala, said: "With digital consumption driving a much greater percentage of overall TV viewing, advanced video discovery is becoming an imperative for viewer engagement and monetisation. Keeping an increasingly fragmented viewing audience engaged and entertained with only the most relevant and desirable content is a challenge every pay-TV operator in the world faces. Working with Jinni, we'll be setting new standards for what discovery means to both the consumer experience and the operator's bottom line."
"Jinni is the most deployed video discovery solution to tier-1 pay TV operators worldwide" added Yosi Glick, Jinni co-founder & CEO. "Bringing Ooyala's big data infrastructure, collaborative filtering technology and real-time analytics together with our semantic recommendations, we'll deliver the industry's most compelling personalisation platform for TV."