StarHub and Rewind Networks have announced the launch of HITS (StarHub TV Channel 519), Asia's newest branded entertainment channel, on 9 December 2013 at 7pm.
HITS will show a selection of international dramas and comedies in high definition (HD) quality. Its initial line-up of shows will include Seinfeld, The Cosby Show, Criminal Minds, Lost, Moonlighting, Diff'rent Strokes and Golden Girls. In the months to come, it will also show blockbuster series like Cheers, A-Team, Grey's Anatomy, Mad About You, Married...with Children, Taxi, Law & Order, Star Trek – The Next Generation, M*A*S*H, The X-Files, The Wonder Years and Murder, She Wrote.
Lee Soo Hui, head of media business unit, StarHub, said: "We are delighted to be the first in Asia to bring HITS to viewers' screens. StarHub is synonymous with providing the best entertainment channels to audiences in Singapore which makes HITS a perfect addition to our offering. In addition, by securing the broadcast rights for HITS' delivery over multiple platforms, we are affirming our commitment to provide customers with a best-in-class viewing experience, anytime, anywhere."
Avi Himatsinghani, CEO, Rewind Networks, added: "We are excited to partner with StarHub for the launch of HITS – making Singapore our debut market in Asia. HITS is a superbly packaged entertainment destination with some of the best TV shows of all time, all in one place. HITS is sure to strike a chord with viewers who can now at any time tune-in to award-winning stories and iconic characters in HD like never before. With amazing content and a TV anywhere accessibility there's nothing like HITS in the market currently, making it a must have for pay-TV platforms looking to thwart the threat of online piracy and pure over-the-top digital services."
To give viewers a taste of content on the channel, a three-week free preview will be open to all StarHub TV customers from launch to 2 January 2014. Available on the Entertainment Basic Tier, HITS will launch on StarHub TV Channel 519 in both HD and SD. Customers need to subscribe to the Basic HD Upsize in order to view the channel in HD.
Entertainment Basic Tier subscribers can also watch HITS on their laptops, smartphones and tablets via StarHub TV Anywhere. This multiscreen service is available through starhubtvanywhere.com and StarHub TV Anywhere Apps from the Google Play and App Store.
HITS Replay, the channel's on-demand service will launch in early 2014 and will be available on StarHub TV Anywhere as well.
HITS is Rewind Networks' maiden venture and will expand into other Asian markets with new launches announced in the first half of next year.