TV everywhere grows ‘exponentially’ | Second Screen | News | Rapid TV News
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Video consumption across non-traditional devices such as tablets, smartphones, PCs and connected TVs has evolved exponentially into a global phenomenon says new analysis from Frost & Sullivan.

The analyst’s Global IP Video Network Management Market research found that  by 2016, more than 70% of data traffic on mobile devices will be video as TV service providers offer more applications and s.

The rapidly rising adoption of IP by broadcasters and video service providers, and the growing consolidation among operators will likely benefit the global IP video network management market greatly to the tune of $442.4 million by 2017, up from $217.8 million in 2012.

"As broadcasters all over the world upgrade to digital and high-definition (HDTV) workflows, the deployment of IP networking across the value chain is a certainty," said Frost & Sullivan Digital Media Research Director Vidya S. Nath. "This translates to higher adoption of video network management equipment, such as probes and video analysers, as well as data-mining systems – all of which are critical for analysing quality of service and equipment."

The analyst added that as targeted and interactive advertisements increase across devices and applications such as video on demand (VOD), the use of such video monitoring and tracking technologies will grow. "Across end-user verticals, clients clearly indicate video quality is directly linked to survival," observed Nath. "With the increasing complexity in video delivery, service providers are not merely trying to please their present customers but are also seeking to deploy IP video network management solutions to future-proof their entire delivery ecosystem."

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