Just as stablemate blinkbox launches its pre-Christmas marketing campaign to drive online video subscriptions, the Clubcard TV free film and TV service has extended its reach to Android tablets.
Launched by UK supermarket Tesco in March 2013, Clubcard TV draws upon shopping data captured on loyalty cards to shape content and targeted advertising. Customers also have an opportunity to shape Clubcard TV by providing feedback both on content and additional features they would like to see added. Tesco says that it is the first retailer in the UK to reward its customers, specifically the 16 million cardholders, with their own online TV offering.
The new Android app, available from the Google Play store, allows users to navigate Clubcard TV’s selection of free TV shows and movies on their tablets before needing to sign in, registering only when they start to play content. The home screen features the leading TV brands and movies currently available on Clubcard TV while users are also able to view featured assets for each genre, surfacing the top featured assets for each genre.
Viewers can play content from where they left off across multiple devices and the service features targeted advertising that users can interact with to find out more information within the browser.