DirecTV has opened a new transmission centre in Argentina to improve its broadcasting power in Latin America.
The centre, which cost $22 million, is part of a plan to introduce Argentinian technology into the DirecTV network, which has mostly been driven by imported technology. The whole plan aims to cover 95% of broadcasting and decodification infrastructure with local technology and to invest $32 million in the country.
The US pay-TV operator currently has 2.2 million subscriptions in Argentina, representing nearly 25% of the pay-TV market. The number of subscriptions has increased more than 200% over the past five years, in which DirecTV decided to bet solidly on the Latin market. From Argentina, the company also supplies technological services to the whole of the Latin American region.
DirecTV's biggest competitor in the Argentinian market is Cablevisión, part of the Clarín group, which has over 40% of the market and is in a much more stable position. Both companies have recently been investigated by the Government in order to measure how much their programming fits in with Argentina's media law, which aims to improve the presence of local productions in the country's TV schedules.
Besides Argentina, DirecTV also has a strong presence in Latin America's main markets including Chile, Colombia and Venezuela, as well as working together with Televisa in México and with Sky and Globo in Brazil.