Hot on the heels of the Google Chromecast and a similar product from NOW TV, TV everywhere provider MobiTV has launched its own HDMI dongle.
Using IBC 2013 as a launchpad, MobiTV says that the new product creates an opportunity for wireless, IPTV and DSL broadband operators to enter the home and broaden their branded offering to include a "true" TV everywhere solution or provide a low-cost means to support multi-room deployments.
"This device breaks down barriers to the home that used to exist, in order for providers to extend their brands and deliver a more engaging experience to their users," said Charlie Nooney, CEO and chairman of MobiTV. "MobiTV's deep expertise across platforms, and especially with Android, allows us to be creative with our delivery by integrating social recommendations and advertising insertion, among other cutting-edge advances."
Looking at more traditional business lines, MobiTV also announced that it was collaborating with Marvell and EchoStar Corporation, to ensure secure delivery of premium video content via Android set-top boxes.