Rémy Pflimlin, France Télévisions president, who aims to bring his group's finances back to balance in 2015, is confident about the company's current reforms and cost reduction strategy: "The company is on the tracks and is fully mobilised," he stated ahead of the new season.
Owing to the fall in public fund allocation this year and the setback of ad revenues, France Télévisions is to cut 600 jobs in the coming months. Between now and 2015, the group's employees will fall below the 10,000 mark, with only 9,750 full-time jobs remaining.
The numbers have already decreased by 500 over the seven first months of 2013 compared to the same period of 2012, according to the general secretary, Martin Ajdari, speaking during a press conference.
Regarding the global financial situation, Ajdari added that France Télévisions will lose €40 million over 2013 and that "resources are expected to decrease for 2014 and 2015. The cost reduction plan launched in 2012 will lead to a spending cut of €275 million in 2015 compared to previous forecasts."
The group, whose annual budget amounts to €2.5 billion and has directly suffered from the global ad price war engaged in by TF1 and M6 on daytime ad slots, underlined the economic efforts that aim to preserve France Télévisions' missions and values.
Although France Télévisions has renegotiated its content acquisitions with independent productions, the group says that the quality of its programming remains what makes it different to private broadcasters.
France Télévisions most protected area is digital, which has been the main priority during Pflimlin's tenure. With a budget of €50-€60 million each year, digital developments represent around 2% of the group's budget.
France Télévisions claims 50 million requested videos each month.
"Digital investment will rise as we'll initiate new Web programming and enrich the digital life of our content," Adjari explained.
France Télévisions has also announced the launch in early 2014 of its sixth digital platform dedicated to youth content. The five existing digital platforms focus on news, culture, education, sport and catch-up TV.