NDR makes Elemental move for 24/7 broadcasting | News | Rapid TV News
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As part of its plan to advance its multiscreen initiatives, NDR has made significant investment in video processing systems from Elemental Technologies to perform 24/7 encoding of live content.

The German Public Broadcaster plans to create video streams of programme broadcasts, news and special events for publicly and freely accessible Web portals and mobile apps. The deployment — where video processing power, encoding density and high quality video output were cited as key advantages — is supported by LOGIC Media Solutions, the German partner of the supplier of video solutions for multiscreen content delivery.

In the NDR workflow, each Elemental Live system supports four HD-SDI inputs simultaneously. 11 streams are encoded from each input for distribution directly to the Akamai content delivery network (CDN). This architecture allows NDR to ramp up its live streaming in a reduced footprint while scaling back on its use of an external service provider in favour of an internal transcoding and transmission workflow.

Elemental believes that what it calls NDR’s “pioneering” approach to video processing, streaming and delivery by bringing encoding in-house will lead to lower distribution costs.