New research by IDC has revealed that it won’t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications.
The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.
The BRIC countries of China, India, Brazil, and Russia are expected to generate shipments of 662 million units with a shipment value of more than $206 billion. Over 650 million units are forecast to be shipped to developed markets, of which more than 400 million with a shipment value of $204 billion will be sourced within the US, UK and Japan.
"It is evident that smartphones and tablets have successfully established a strong presence as the second screen, owing to the transformation in usage patterns, device affordability, and, most of all, the comfort of a mobile and digital lifestyle," commented IDC research analyst Megha Saini. "Vendors and OEMs need to be aware of the different usage patterns so as to drive product innovation that suits the tangible needs of their digital consumers."