A fifth of US Netflix users have cut the cord | OTT | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

A full 20% of Netflix subscribers have reported that they've cancelled their pay-TV subscriptions, according to the latest study from Cowen and Co on the subject.

eMarketer says that this raises the question as to whether more Netflix subscribers could soon become cord-cutters.

To put it in perspective, nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay-TV subscriptions.

"Cord-cutting is typically associated with those in the youngest age bracket, and the survey found this to hold somewhat true," eMarketer noted. "However, there was also a notable propensity to cut the cord among Netflix subscribers between 30-44 years old, with 41% having cut pay-TV. Overall, this age group was more likely to subscribe to Netflix than 18- 29-year-old respondents."

Netflix continues to gain in penetration: in total, the study found that more than four in ten US consumers subscribed to Netflix or used a Netflix account. Cord-cutters reported watching an average 8.1 hours of Netflix content per week, while total Netflix subscribers watched 6.7 hours on average.

Those between 45-60 years old were actually the most likely to be Netflix streaming customers, at 33%, but only 17% of this group had cut the cord.

The majority of Netflix streamers reported watching the service on their PC, followed by streaming via a video game console connected to the TV, at 38%, eMarketer noted. Tablets, used by 37% of respondents, were actually almost as popular a method, and indicative of tablets' growing role in digital video viewing.