Despite some of the biggest names in broadcasting, namely the BBC and ESPN, putting their own platform plans on hold, Virgin Media has enhanced its 3DTV roster with content from Sony, Discovery and New Media Vision.
From July 2013, Virgin will add around 50 hours of 3D content to its on-demand line-up including shows such as 3D Dive, Kalahari Meerkats and Monster Trucks. The company was the first UK TV platform provider to offer a 3DTV service and already offers up to 25 hours of 3D TV content, encompassing blockbuster movies to wildlife shows. Virgin says that over a million 3D movies and programmes have been watched on 3D On Demand service.
"3D offers a unique and often breathtaking experience and our customers are making the most of Virgin Media's 3D On Demand line-up to sit down and try it for themselves," remarked Kevin O'Neil, head of TV product management at Virgin Media. "We offer our customers a wide choice of content and 3D at no extra cost is proving to be a valuable addition for many of our TV fans."