When it comes to connected devices, the big screen is not such a big draw compared with smartphones and tablets new research from Strategy Analytics has revealed.
The findings from Online Video Lead Adopters Bypass the Smart TV with Personal Devices, found that even though half of the sample had acquired a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment. By contrast, the sample reported that they found tablets, smartphones and other connected TV devices easier to use.
The study suggests that while traditional TV will continue to play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices and over the top (OTT) TV/video services to support their entertainment needs. More worryingly for the connected TV industry, those early adopters who had not purchased a smart TV yet were concerned that these products were not ready to deliver an adequate experience, and were happy to continue using other connected devices instead.
“OEMs and app developers are failing to provide smart TV users with apps and services that enhance the TV experience," commented Taryn Tulay, Senior Analyst in the User Experience Practice. "Furthermore, an intuitive remote that works fluidly with the UI and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV".